Production of 8K/HDR Ultra high-definition entertainment currently underway

Production of 8K/HDR original content is ongoing, developed and produced by ROBOT with post-production by IMAGICA
Luna (approx. 17 min), the modern version of The Tale of the Bamboo Cutter, is nearing its completion with a story told by beautiful imagery fused with live-action and CG

keycut_luna

Robot Communications Inc. (ROBOT, HQ: Shibuya-ku, Tokyo, CEO: Takaaki Kabuto) and IMAGICA Corp. (IMAGICA, HQ: Shinagawa-ku, Tokyo, CEO: Yukihiro Fujikawa) is co-producing a live-action, original short film in 8K/HDR.
8K is an ultra-high definition standard the Ministry of Internal Affairs and Communications (MIC) aims for broadcast use in 2018, starting with its experimental broadcast on August 1, 2016. MIC hopes this will become the next generation of broadcast standard for the Tokyo Olympics and Paralympics in 2020 as the media continued its evolution from monochrome to color, then HD to 4K.
The short film is in its post-production stage at Shibuya Parkway Studio (3F PARKWAY SQ 2, 1-19-11 Jinnan, Shibuya-ku, Tokyo), opened by IMAGICA as a new headquarter for editing 8K images and is scheduled for completion at the beginning of September 2016. The film is further scheduled to be supplied to domestic imaging equipment companies as a demo content, as well as submission to film festivals around the world upon completion.
The production is utilizing 8K (16 times the resolution of HD) and HDR (High dynamic range) with “fusion of beautiful imagery within the story” and “expression of the lights” at its core concept. We are taking on the challenge in creating an ultra-high definition entertainment, where the audience can experience the character’s emotions as they become part of the story; wrapped in an ultra-high definition imagery created by CG, compositing and color grading.

The imaging industry has entered a technological revolution with 4K, 8K, HDR and even wider color gamut. From its establishment in 1986 as a production company for TV commercials and graphics, ROBOT has been attempting to create new type of content in various forms such as films, tv dramas, animation, the web, games and mobile. IMAGICA has been supporting the imaging industry as the largest post-production house in Japan, adapting to the industry’s transformation from film to video, now to digital. With the 8K studio environment in place, both ROBOT and IMAGICA wish to join the knowledge and experiences in creating a new world of media entertainment; by coupling the best creators with the latest technology and implementing new expressions with 4K, 8K and HDR as we explore the possibilities of the super-high definition market.

[About 8K/HDR]
8K is an ultra-high definition standard aimed for broadcast use in 2018 by the Ministry of Internal Affairs and Communications. Its goal is to have 8K broadcast widely used in the 2020 Tokyo Olympics and Paralympics as the next generation of media, progressing from monochrome to color, HD to 4K. HDR (High dynamic range) is a technology encompassing a wide range of luminance into the image.

[About the film]
Luna (approx. 17 min)
Luna means “Moon goddess.” Our approach in creating this ultra-high definition entertainment utilizing 8K and HDR as our media was to fuse beautiful imagery with the story, and at its core is the expression of lights as the theme and the moon as the motif.

[Synopsys]
One autumn day; Shunsuke, a high schooler, notices a beautiful stranger named Risa for the first time in his classroom. As his class begins preparation for the culture festival, he is the only one confused about her presence at school. Shunsuke and Risa grow closer through astronomy, his favorite activity. But Risa was carrying a secret.

[About the staff]
Screenplay: Kenya Hirata, Screenwriter. Co-writer of Returner (2002), directed by Takashi Yamazaki. Won the Best Animated Short Film at the Oscars for La maison en petits cubes in 2009. His recent works involves developing and directing Onaka Hime, animation for Glico’s BifiX1000 and Ryotei-no-Aji (Marukome) TV commercial series, popular for its moving story. He also wrote the screenplay for I am a Monk, a feature film which won the Platinum Remi at the 49th WorldFest-Houston International Independent Film Festival. He is a member of ROBOT.

Director: Kazuma Ikeda, Video Director. He creates multiple contents in various genres by having his own flexible production style and not being limited by methods, spanning from motion graphics for TV programs, live-action, CG and animation contents. Winner of the Best Experimental at the 2016 One Screen Film Festival, Bronze award at the 2015 ADFEST Film Craft Lotus and many more.

[About Shibuya Parkway Studio]
Studio specifically designed for editing 8K formats which has begun its experimental broadcast in 2016 and aimed for official broadcast use in use in 2018. We specialize in 8K work by stationing experienced staff who has great knowledge from 4K/HDR image works and prepared for editing its image holding higher definition than 4K.
[Equipment List]
Nonlinear editing: Snell Advanced Media Quantel Rio 8K + Neo Nano, Sapphire for Quantel Rio
Monitors: 8K monitor / 85-inch SHARP LV-8500, 4K monitor / 30-inch SONY BVM-X300
Recorders: SHV P2 Recorder PANASONIC AJ-ZS0500

[About ROBOT]
Address: 3-9-7 Ebisuminami, Shibuya-ku, Tokyo, 150-0022 JAPAN
CEO: Takaaki Kabuto
Business: Development and production (Film/TV commercials/TV dramas/Animation/Games/etc.) of entertainment and advertising contents
Film Works: Chihaya-furu, The Eternal Zero, Always- Sunset on Third Street
URL: http://www.robot.co.jp

[About IMAGICA]
Address: 2-14-1 Higashigotanda, Shinagawa-ku, Tokyo, 141-0022 JAPAN
CEO: Yukihiro Fujikawa
Business: Image and audio editing of entertainment and advertisements, content distribution, etc.
URL: http://www.imagica.com/

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