Las Vegas, NV - NAB 2006, Booth#SL1826 (April 22, 2006)-IMAGICA Corp. announced today a new version of the company's renowned chromakey technology PrimatteR, to be featured at the National Association of Broadcaster's (NAB) show, April 24-27, 2006, in Las Vegas. In the ten years since Primatte was introduced, it has become a standard in both the motion picture and television industries and has been used on hundreds of major motion pictures, television shows, commercials and music videos. More recently, it has been introduced to the photographic marketplace and is making major inroads in the digital photography space.

"The Primatte technology returned to IMAGICA (where it was originally developed) last October and this new version makes Primatte even better, faster and more user friendly," said Scott Gross, Primatte Product Manager, IMAGICA Corp. "The new core library has been fine-tuned and features floating point precision, SS

E2 and NVIDIA GPU acceleration, film grain removal and a new Auto-Compute feature that should make the easiest-to-use chromakeyer ever easier."

As a result of the new core library, IMAGICA's Primatte plug-ins for AVID Softimage|DS 7.6 and 8.0 and the Primatte sparks for the Autodesk Media and Entertainment SGI products (Inferno, Fame, Fire, Flint and Smoke) also take advantage of these new features and enhanced performance. All of these plug-ins will be on display in the IMAGICA booth #SL1826 at NAB.

The new Primatte for OFX plug-in incorporating the new features will also be on display. OFX, the open standard for visual effects plug-ins, is increasingly popular in this industry. This version of Primatte will work with Nucoda Film Master, Assimilate Scratch, Thompson/Grass Valley Bones, SGO Mistika, FilmLight Baselight, DVS Clipster and Autodesk Toxik. It is available for the Windows, Linux, Mac OSX and IRIX operating systems.

Primatte is also currently available as a plug-in for AVID's AVX 1.5 products (Adrenaline, Media Composer, Symphony, XpressPro), Imagineer System's mokey and monet, Apple Shake and Motion, Autodesk Burn, Adobe After Effects, Adobe Photoshop and Photoshop Elements, Interactive Effects Piranha, eyeon's Digital Fusion and the Quantel eQ and iQ products.

IMAGICA is dedicated to making Primatte the premier chromakey technology and ensuring it keeps its position as a leading solution in the industry. To learn more about Primatte, go to: www.primatte.com.

About IMAGICA Corp:
IMAGICA Corp. is one of the largest post-production companies in Japan and is a leading supplier of digital imaging products for digital intermediate and digital cinema applications. IMAGICA provides front and back-end digital imaging solutions for feature film with the Imager XE and HSX Film Scanners and the HSR Film Recorder. Founded in 1935, and headquartered in Tokyo, Japan, IMAGICA also maintains a sales and support office in Los Angeles, California. For more information, please visit www.imagica.com.

*IMAGICA is registered trademark of IMAGICA Corp. Other company and product names may be trademarks or registered trademarks of others. (C)2006 IMAGICA Corp. All rights reserved. Specifications subject to change without notice.

Media Contacts:
Scott Gross, IMAGICA Corp., Primatte Division (530) 677-9980, sgross@imagica-la.com